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Jacksonville has a new NFL owner and a new head coach. But now it also has new PR problems.
Not only was the hire of coach Mike Mularkey panned by critics Wednesday, Jaguars owner Shahid Khan is in serious damage control mode after his comments about what makes a fan of his team.
Khan explained just what it takes to be a Jaguars fan, in his opinion: "I think I can clarify at this point for me a fan is somebody who is a season ticket holder fan for the Jaguars," said the new owner. "We want to hear from people, we want a huge amount of constructive feedback. We need input, but we need that from fans who are season ticket holders."
So the implication is if you're down on your luck and can't afford season tickets in a state hit hard by the recession, you're not a true fan.
Considering the Jaguars finished 24th in attendance in 2011, that's a pretty small number of supporters.