Ads on jerseys coming

[Pugz]

owners set to approve them by 2017-2018 season




EDIT: NBA owners approve ads on jerseys for 2017-18 season
Joe Wolfond Apr 15, 2016 11:19 AM
As expected, the NBA Board of Governors has approved a proposal to place advertisements on jerseys for the 2017-18 season.

That season will kick off a three-year trial period for jersey ads.

"Jersey sponsorships provide deeper engagement with partners looking to build a unique association with out teams and the additional investment will help grow the game in exciting new ways," commissioner Adam Silver said in a statement Friday. "We're always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial."

The ads will take the form of approximately 2.5-inch-by-2.5-inch patches on the jerseys' left shoulder, similar to the Kia logo that appeared on the All-Star Game jerseys this year. On the opposite shoulder will be a logo for Nike, which will take over for Adidas as the league's official uniform supplier in 2017-18.

Silver said in December that the approval process had been held up over concerns from small-market teams that revenue from jersey ads would tilt the scales even further toward teams in large markets - who would presumably be able to attract more favorable sponsorship deals.

The proposal was amended to help assuage those fears, with a provision requiring teams to put half their jersey-ad profits into a revenue-sharing pool to be split equally among all 30 teams, ESPN's Brian Windhorst and Darren Rovell reported earlier this week.

Silver has suggested in the past that selling corporate-logo space on jerseys would net the league up to $100 million per year in additional revenue, but some industry insiders believe that figure could climb as high as $150 million, USA Today's Jeff Zillgitt reports.

That estimate would mostly be in line with the Toronto Raptors' tentative asking price of $4 million-$5 million for the ad space, though one Toronto advertiser told TSN's Rick Westhead that the team's owners were unlikely to get even half that amount.

The league announced that sponsored patches will not appear on its retail versions of player jerseys, but that teams will have the option to include them on the jerseys they sell at their own retail outlets.

 

[elcheato]

They're gonna be 2 1/2 by 2 1/2 inches, which is fairly small. 

 

[Pugz]

ive never even cared about the ads. if it brings the team money, idc. not like they plan on selling jerseys with the ads.

 

[buzzy]

I'll always feel unreasonable hate towards ads on jerseys. I know it's a smart thing to do and it's been an inevitable addition for years now.
 
But I just don't like it because I love how clean NBA jerseys look, and always have looked. I even liked when they put the NBA logo on the back because it got even cleaner. Team wordmark, number, done. Perfect.
 
It might just be a matter of time until they look like this and go from being iconic to just some cloth players of a specific team wear.

 

[buzzy]

not like they plan on selling jerseys with the ads.

 
You sure? I feel like that's the part that makes the most sense for them. Turn everybody who wears jerseys into a walking billboard.

 

[Pugz]

when all of this was being discussed a ew years ago the plan was to only use them on the court. maybe that has changed, idk, but i feel like they'd be losing sales if that were the case.

 

[buzzy]

On court only seems pointless. Arena is already plastered with ads and commercials as are game breaks on TV.

 

[Pugz]

do they sell the wnba jerseys with ads on them? i dont want that in my google history.

 

[buzzy]

 

[Pugz]

oh man that'll suck.

 

[dez]

Never liked the idea but as long as they keep them to a minimum I guess its alright.. ..my problem will be the clash of colors the logos will have with team colorways.

 

[Shaggy]

Hate the idea.  Its going to make the jerseys so cluttered.  Just leave the advertising on the arena and not on the jerseys...

 

[Mexi]

Fuck ads..you guys Have seen soccer jerseys?
Smfh

 

[Teagz]

Greed.

 

[Phil The Thrill]

This is likely coming for hockey too and if I'm not mistaken will be in the World Cup tournament in September. I doubt they'll be as cluttered as the WNBA or soccer jerseys. Just a small patch.
 

 

[Pugz]

i would be fine with those.

 

[Pugz]

first post updated

 

[buzzy]

If they're not on sold jerseys, I really don't understand the thought process of buying that ad space. Sure if you're a multi billion company like McDonalds, you just get it for the heck of it and to make sure Burger King doesn't get it. But in the end, does that ad even sell one more cheeseburger? 
 
All am saying is appreciate the clean jerseys we've had all our lives while they're still there.

 

[elcheato]

I bet the Warriors will be sponsored by Goldman Sachs, assholes

 

[CameronCrazy06]

I want a team to be sponsored by Dunder Mifflin-Sabre