Study: Lin More Marketable Than Kobe, LeBron

[Big Bid'Ness]

From:realgm

Jeremy Lin is more marketable than Kobe Bryant and LeBron James, according to a recent Nielsen poll.

Nielsen's N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence. Lin topped the survey with an N-Score of 102. Bryant scored a 90 while James gets 84.

About 19% of the U.S. population has heard of Lin, say Nielsen, and of those 30% say they like him.
Via USA TODAY

 

[Elite]

Obviously he's more marketable, he appeals to the Asian market.

 

[Lake Louise]

Not surprised by that. For the reason Bleacher said, and that it's a nice "underdog" story.


I know it's not the same thing, but if he was the first black, white, latino, german, french etc player in the league, it widens the market in those areas. Which in turn can make them more marketable.

 

[footballplaya52]

not to mention half the world hates lebron..

 

[MR.ballin]

not to mention half the world hates lebron..

and Kobe.

 

[elcheato]

 

[Big Bid'Ness]

 

[Mexi]

 

[getyappcrnredy24]

DOVE=JEREMY LIN

 

[bosoxlover12]

 

[Elite]

Craziest part about Lin is he's doing this shit with his eyes closed.

 

[MR.ballin]

 

[SaintFan25]

DOVE=JEREMY LIN

Shit, I've been discovered.

h34r:

 

[RipCity32]

And in other news, the sky is blue.

 

[Mexi]

Craziest part about Lin is he's doing this shit with his eyes closed.

smh

 

[Hurricane Season]

Racist jokes are the best jokes.

 

[Stro]

About 19% of the U.S. population has heard of Lin, say Nielsen, and of those 30% say they like him.

Only 30% like Lin?

Lot of hate.

 

[cruzg24]

This is EXACTLY what the NBA needed, lol.

 

[bestkeptsecret13]

About 19% of the U.S. population has heard of Lin, say Nielsen, and of those 30% say they like him.

I don't get how those numbers make him more marketable than Kobe and LeBron.

Is that saying 70% don't like Lin?

 

[Stro]

I don't get how those numbers make him more marketable than Kobe and LeBron.

Is that saying 70% don't like Lin?

Out of the 19% that know of Lin, only 30% like him - that's what I got out of it.

Basing it on the USA Population of 310m:

• 58.9m have heard of Lin
• 17.67m like Lin
• 41.23m don't Like Lin

Obviously these Nielsen ratings are only a forecast.