Nets...SMH

[A.E]

WHAT THE F*CK IS THIS WORLD COMING TO!?!

Nivea For Men Buys Nets Locker Room Rights

You might have noticed the ads for brands like Dove, Neutrogena, Vaseline and Nivea, all angling for a piece of the valuable men’s skincare space.

But something isn’t working.

According to Mintel, a market research tracking firm, men are expected to spend 10.2 percent less than they did last year on this sector of the men’s grooming business.

So how is one brand trying to get noticed?

They’ve worked their way into an NBA locker room, where they can get product placement and branding during the postgame interviews.

The Nivea for Men brand, through its sports marketing firm Leverage Agency, struck a deal with the New Jersey Nets.

Its logo adorns everything from locker room rugs to plush towels to products in each of the player’s lockers. In cased you missed any of that, the locker room itself is called the Nivea for Men Locker Room.

“Having a partnership with a team makes a lot of sense for us,” said Magnus Johnson, vice president of marketing for Beiersdorf Inc., the American subsidiary of the parent company that owns the Nivea brand. “Athletes go from jerseys to suits and ties and they’re always looking for something to make them look good.”

Doing a partnership with the Nets isn’t surprising given the fact that they are among the most progressive teams in terms of letting companies dream up new concepts to better reach the marketplace. Years ago, the team sold the space on the back of the visiting locker room chairs to Marquis Jet.

Johnson said if all goes well, the company will look to rolling out similar locker room partnerships with other teams. -CNBC

 

[Mooche]

Lmfao.

Holy crap..

 

[DJT]

lol soon we are gonna turn into soccer, where they have sponsors on their jerseys. But Stern won't allow that...yet. That would probably save the NBA a lot of money.

 

[A.E]

lol soon we are gonna turn into soccer, where they have sponsors on their jerseys. But Stern won't allow that...yet. That would probably save the NBA a lot of money.

If the league ever hit enough financial peril, David Stern would whore out jerseys to corporate ads in a heartbeat. Nobody gives a sh*t about woman's sports but it does scare me that the WNBA has already started with the ads on jerseys crap.

 

[Dorado]

nah i dont think i'll go to that...

but i dont see why this is a an "lol" or "smh" moment. every team is trying to get some revenue to come in and this really doesnt affect anything, its just renaming the locker room and putting up logos everywhere. for millions of dollars id lets anyone put up their logo all over a lockeroom.

 

[A.E]

nah i dont think i'll go to that...

but i dont see why this is a an "lol" or "smh" moment. every team is trying to get some revenue to come in and this really doesnt affect anything, its just renaming the locker room and putting up logos everywhere. for millions of dollars id lets anyone put up their logo all over a lockeroom.

We've all gotten used to sponsorships, commericals, and naming rights but c'mon...selling the rights to the kind of soap Devin Harris scrubs his balls with is a new low.

Definitely a "SMH" moment.