NBA Initially Turned Down Nets Colors

[Pugz]

By Jose Martinez | Aug 16, 2012 | 11:33 pm | http://www.complex.com/sports/2012/08/the-nba-reportedly-initially-objected-to-brooklyn-nets-color-scheme-because-african-american-athletes-did-not-look-good-on-tv-in-black

Yesterday, The New York Times published an article highlighting all the things that Jay-Z has done to build the Brooklyn Nets brand after purchasing a minority stake in the franchise. Since Hov put down $1 million for the team nine years ago, the Nets have gone through a lot of downs, very few ups and a great amount of change. Still, Jay and his one-fifteenth of one percent ownership of the team (yeah, you read that correctly), have played an important role in nearly every facet of the Nets evolution from New Jersey to Brooklyn. Overall, the article is informative and interesting but there is one little tidbit of information that seemingly goes unnoticed.

[Jay-Z] helped design the team logos and choose the team’s stark black-and-white color scheme, and personally appealed to National Basketball Association officials to drop their objections to it (the N.B.A., according to a person with knowledge of the discussion, thought that African-American athletes did not look good on TV in black, an assertion that a league spokesman adamantly denied).

And that's it. The piece doesn't say much more about that matter. Either way, it's surprising that more people aren't up in arms over such an offensive claim.

 

[Teagz]

Shouldv'e gone Black and Gold imo

Black and White is kinda dull for a sports team.

 

[Brutalis]

Black and white is the colors? There's a team in San Antonio who's dawned those colors along with silver since 1973.

Eff da Nets.

 

[dez]

Im sure people tend to think of the Spurs main colors as black and silver Brute, but I know what you mean, dating back to the blk/wht jerseys..

But I love black jerseys, always have, always will. But black and gold should have been the colors IMO

 

[Rios15]

Black and gold would have been even sweeter but I still love the black and white simplicity.

 

[Brutalis]

Oklahoma City Bison. Black and gold.

Never happened and finished second to the lame ass 'Thunder' mascot.

I can only assume it was too much like the Colorado Buffaloes. But it would've been badass.

 

[Mexi]

there was talk of them using black and gold, but they didn't obviously

thus far i love everything about their new look. hoping the jerseys are good

 

[PurpleYellow]

yea, i would have liked the black and gold jerseys

 

[DJT]

Jay and his one-fifteenth of one percent ownership of the team (yeah, you read that correctly)

Is this weird to anyone else that a guy with so little ownership over the team is seen as "the owner." And he also designs (helps at least) the logo & uniforms and arena...etc.

Seems like he should buy more of the team.

 

[Pugz]

he had a larger % of the team until proky bought the team, i believe.

 

[.infamous]

The russian pays for shit and jayz is the pr part of the ownership pretty much djt

 

[Elite]

Jay-Z is so involved with the Nets because he is actually really good at what he does, is a basketball fan and I'm sure knows a little something about it, and appeals to the overwhelming majority of basketball fans because of his music.