Joakim Noah signs endorsment deal with.

[Pugz]

Chicago Sun-Times -
Bulls' rookie Joakim Noah has signed a six-year endorsement deal with French footwear and apparel company Le Coq Sportif.

That is the same company that his tennis-star-turned-singer father Yannick Noah has endorsed.

Le Coq Sportif has plans for a line of shoes and apparel around Noah. The deal could end up giving the former Florida star an equity stake in the company.

 

[-Torres-]

I've read this in my Slam magazine, I also heard that they resemble roosters.

 

[bestkeptsecret13]

I don't care about his endorsments, but damn, do I love his attitude. I really love how he called out the team and is telling it like it is out there. At least one player on this team wants to be a focal leader, unlike the so-called "captains", Kirk Hinrich and Luol Deng, who pretty much do no talking at all. Then there's Ben Wallace, who is putting up some of the worst numbers among starters in the NBA. I didn't see tonights game, nor do I know how he played, but unless he did something great, I doubt they look close to average.