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http://www.nydailynews.com/sports/basketball/2011/06/06/2011-06-06_nets_eye_steal_of_garden_fans_with_cheap_tix.htmlWhile the owner of the Knicks is confusing and frustrating his team's supporters, the opposition is gearing up for a run at the city's basketball fan base.
Such is the state of the turf war as an arena rises in Brooklyn, representing the first legitimate threat to the Knicks' territory in 65 years.
The Nets, specifically minority owner Bruce Ratner and CEO Brett Yormark, claim there are enough basketball fans in the city to support two pro teams, professing their respect for the Knicks about a year removed from angering Jim Dolan by hanging a giant billboard above the Garden.
But their words carry less meaning in the context of Mikhail Prokhorov's declaration of war.
"We will turn Knicks fans into Nets fans," the owner said at his introductory press conference.
After exchanging barbs very early into Prokhorov's ownership, the marketing departments of Yormark and Scott O'Neil, the president of the Garden, have come to a public peace.
But there's a reason the Barclays Center was designed to be the Garden's opposite: the Nets want to be the alternative to the Knicks, not their New York City sidekick, and certainly not the same second-class citizen from across the river. There may be a lot of basketball fans in New York, but not as many who will buy tickets and merchandise. And with the Knicks raising their ticket prices about 50% for next season, the Nets are promoting themselves as the cheaper alternative just five miles away.
Yormark's message was transparent on the team website: "Our No. 1 priority in pricing tickets (for Brooklyn) was to ensure Nets games are accessible to everyone."
In many ways, the difference in the architecture of the arenas is a symbol of the opposing public philosophies and directions. The Barclays Center is designed to be contemporary and transparent, with a glass wall that allows pedestrians to see the scoreboard from the sidewalk. The Garden's appeal is about history and prestige, and from the outside it's windowless.
"We wanted to be something very different from (the Garden)," said an architect of the Brookyln arena, Gregg Pasquarelli, likening the Garden to a "giant, impenetrable box."
There's a lot of money being thrown around by both sides of the turf war, and there's a lot of mutual interests. Dolan and Prokhorov went head-to-head for Carmelo Anthony. There may be similar battles upcoming for Dwight Howard and Deron Williams.
It's also interesting that as the Nets are building an arena for around $800 million, the Knicks are upgrading the Garden for around $800 million.
O'Neil said the time line of the Garden's renovation is merely coincidence.
"We don't focus too much on (the Nets)," O'Neil said at a press event last month. "We spend much more time focusing on who we are in our business. I think more people should do that."
Brooklyn borough president Marty Markowitz, a staunch supporter of the new arena, disagrees.
"The Knicks went on a spending spree for one reason: to blunt the possibility of fans moving to the Brooklyn Nets," he said.
Read more: http://www.nydailynews.com/sports/basketball/2011/06/06/2011-06-06_nets_eye_steal_of_garden_fans_with_cheap_tix.html#ixzz1OWSCrUy6
looks like its gonna be a battle for new york lol